Posts Tagged ‘social networking’

Noteworthy Links 03-09-10

March 9th, 2010 by Collin Canright | No Comments | Filed in Business

Research and articles that have caught my attention this past week.

Atari Computer Concepts

Very cool photos of product concepts c. 1981.

Differentiating Your Company’s IT Services Menu

Thoughtful discussion of  “trusted relationships” as the differentiating factor in IT services (and other professional) firms, from Ben Bradley of MaconRaine.

SMB Marketers Segment Emails by Preference, Behavior

Email marketing research on trends for small and medium businesses.

Does social media generate leads?

Reasonable and realistic assessments of Twitter, LinkedIn, and Facebook for business lead generation.

Social media strategies that work

Report on research from MarketingProfs.

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Economy Links 01-29-10

January 29th, 2010 by Collin Canright | No Comments | Filed in Technology

More reports on the transformation of the economy through the convergence of social networking with media and the emergence of the mobile economy.

Towards a socialised state

The Economist does a special report on social media. “Online social networks are changing the way people communicate, work and play, and mostly for the better.”

A segment of a social network
A segment of a social network from Wikipedia

Data Show That Self-Reference Does Not Get Followers

Simple lesson here for social media marketers: “Want more followers? Stop talking about yourself.”

Public relations in the recession: Good news

In another article, The Economist reports how public relations firms are weathering the recession. “After all, companies that fall foul of the rules will need the help of a PR firm.”

Apple’s iPad: Just Good Enough to Transform the Publishing/Media Industries

And perhaps the Apple economy will bring good news to media companies as well, Patricia Seybold suggests.

Mobile: It’s Here and It’s Real

Meanwhile, the emerging mobile economy reportedly is breathing new life into retail. Retailers should “like social and love mobile,” one industry analyst suggests.

Mobile Trends 2020

And here’s a look at the future of mobile media from m-trends.org.

Brainwashed: Seven Ways to Reinvent Yourself

Finally, who better to talk about reinventing yourself and career than Seth Godin. “As power shifts, so does opportunity,” he writes. “The economy just gave you leverage—the leverage to make a difference, the leverage to spread your ideas and the leverage to have an impact.” To tie this article with PR, see a video interview of Godin by the man who ties together social networking and PR, David Meerman Scott.

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