Posts Tagged ‘marketing’

Groupon Chicago

May 28th, 2011 by Collin Canright | No Comments | Filed in Business, Chicago

Why Groupon is a perfectly Chicago company

It’s hard not to read about Groupon, currently the most mediafied of Chicago companies. It’s got a What’s Hot tab on TechCrunch. It’s national burger weekend deals made Crain’s and other media, and it’s one of several pre-IPO companies cited as examples of a new tech bubble. Groupon brings a lot of tech start-up luster to Chicago.

All that attention–along with discussing innovation at last week’s MIT Enterprise Forum Chicago Whiteboard Challenge and reading Malcom Gladwell’s May 16 New Yorker piece on the story of creativity and innovation at Apple Computer and Xerox PARC–got me thinking about Groupon and its Chicago location.

Chicago is not technology like Silicon Valley or Boston. There is not the mass of high tech here out there. The mass of innovation in Chicago spans a much wider range of industries, as shown by winners of the Chicago Innovation Awards, now in their 10th year.

Chicago is manufacturing (food, healthcare, drugs), finance (economic thought and trading products), and media-entertainment (Oprah and improvisational comedy).

And retailing.

It’s retailing and advertising I think of when I think of Groupon.

Like Chicago retailer innovators Sears, Wards, and Spiegel, Groupon is a retail sales organization. Like old catalogs of those retailers, Groupon relies on a clever copywriting style for its pitches (not without its critics). It also relies on a savvy sales force (akin to buyers) to source and sell local deals. It’s a direct-response sales organization using email rather than postal mail.

Where else would Groupon be? Not the technology garages of Silicon Valley but the old Wards warehouse in Chicago. As Gladwell suggests with innovation, the new Chicago spirit of progress is a new incarnation of the old.

Tags: , , ,

Noteworthy Links 03-09-10

March 9th, 2010 by Collin Canright | No Comments | Filed in Business

Research and articles that have caught my attention this past week.

Atari Computer Concepts

Very cool photos of product concepts c. 1981.

Differentiating Your Company’s IT Services Menu

Thoughtful discussion of  “trusted relationships” as the differentiating factor in IT services (and other professional) firms, from Ben Bradley of MaconRaine.

SMB Marketers Segment Emails by Preference, Behavior

Email marketing research on trends for small and medium businesses.

Does social media generate leads?

Reasonable and realistic assessments of Twitter, LinkedIn, and Facebook for business lead generation.

Social media strategies that work

Report on research from MarketingProfs.

Tags: , ,

Network Contact

March 3rd, 2010 by Collin Canright | No Comments | Filed in Business

My firm, Canright Communications, uses a monthly email newsletter and a weekly email to stay in contact with our network of clients and prospects. The monthly newsletter is topical, and the weekly email covers the Canright Calendar, a listing of  Chicago networking events.

Read about how it works and get details on our network contact program in “A Comprehensive Network Contact Program,” in the Canright Communications blog.

As you may know from the email newsletters and bulletins you receive from us, we’ve been working on creative ways to keep in touch with our network of customers, prospects, and suppliers through email newsletters and email marketing.

It’s the best way we know to keep a name in front of people, so they remember you when they need your services, know the full range of services you offer, and understand the value you provide.

Tags: , ,

Financial Conferences

February 24th, 2010 by Collin Canright | No Comments | Filed in Business

Which financial conference would you attend? One is advertised with a program that looks like the stereotypical dull financial speakers and another makes its executives seem like stars. Read about a tale of two conferences in the Canright Communications Content Comments blog.