Archive for the ‘Technology’ Category

Zemanta

January 30th, 2010 by Collin Canright | No Comments | Filed in Technology

Last week I started to use the Zemanta plug-in for Google Chrome as a tool to help in writing posts for the two WordPress-based blogs I write. I am impressed and will continue.

Zemanta uses the slogan “Blog Smarter” in its title bar and the line “Write your post . . . Enrich with Zemanta . . . Get more traffic.” I can’t say anything about the claim “get more traffic,” but I have found that the tool both make blogging easier (I’ll use that for smarter) and enriches posts.

Read more in “Extending Blog Posts with Zemanta” in my Canright Communications Onlines blog.

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Economy Links 01-29-10

January 29th, 2010 by Collin Canright | No Comments | Filed in Technology

More reports on the transformation of the economy through the convergence of social networking with media and the emergence of the mobile economy.

Towards a socialised state

The Economist does a special report on social media. “Online social networks are changing the way people communicate, work and play, and mostly for the better.”

A segment of a social network
A segment of a social network from Wikipedia

Data Show That Self-Reference Does Not Get Followers

Simple lesson here for social media marketers: “Want more followers? Stop talking about yourself.”

Public relations in the recession: Good news

In another article, The Economist reports how public relations firms are weathering the recession. “After all, companies that fall foul of the rules will need the help of a PR firm.”

Apple’s iPad: Just Good Enough to Transform the Publishing/Media Industries

And perhaps the Apple economy will bring good news to media companies as well, Patricia Seybold suggests.

Mobile: It’s Here and It’s Real

Meanwhile, the emerging mobile economy reportedly is breathing new life into retail. Retailers should “like social and love mobile,” one industry analyst suggests.

Mobile Trends 2020

And here’s a look at the future of mobile media from m-trends.org.

Brainwashed: Seven Ways to Reinvent Yourself

Finally, who better to talk about reinventing yourself and career than Seth Godin. “As power shifts, so does opportunity,” he writes. “The economy just gave you leverage—the leverage to make a difference, the leverage to spread your ideas and the leverage to have an impact.” To tie this article with PR, see a video interview of Godin by the man who ties together social networking and PR, David Meerman Scott.

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Marketing Links 01-25-10

January 25th, 2010 by Collin Canright | No Comments | Filed in Business, Technology

Social media marketing takes the next step in 2010, from the next new thing to a powertool in the integrated marketer’s toolbox, for both business-to-business and consumer marketing, as reported last week in major marketing and technology media articles and blog posts.

Optimism, accountability, social media top trends

BtoB Magazine reports “cautious optimism,” especially over ad budget increases, and the “integration of social media as a marketing tool” as top trends in 2010.

Study Finds Marketers Embracing Social Media Marketing In A Big Way

TechCrunch reports on an Alterian study showing that “66 percent of respondents will be investing in social media marketing (SMM) in 2010.”

2010: Marketers Get Serious About Social Media

Forbes columnist Jeremiah Owyang opines that “senior marketers must have a plan for social marketing” as consumer adoption grows and CMOs get organized around social media–“get over the cool factor” and relate to customers.

The New Social Gurus

Adweek reports that “big brands are on the hunt for help in figuring out their approaches to connecting with consumers on Facebook, providing service on Twitter and instituting internal social media guidelines.” Are the new experts up to the task?

Spending on custom content expected to increase this year

BtoB Magazine reports on an Junta42 study showing that spending on “custom content,” the lifeblood of social media marketing, is set to increase in 2010, with marketers surveyed planning to allocate some 33% of their overall budget to custom content.

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Links 01-20-10

January 20th, 2010 by Collin Canright | No Comments | Filed in Business, Technology

Advice for writing stand-out press releases
A slew of tips and comments on writing effective press releases from Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators | LinkedIn.

Sarcasm punctuation mark aims to put an end to email confusion
We wish we’d thought of it.

Fleet Management and Fleet Leasing Solutions – Donlen Corporation
Company website showing the beginning of social interaction and mobile tools for fleet communications.

Ipsos Insight
Interesting way of splitting a brand and firm into two distinct organizations or websites. Unclear to me how well this would work. Thoughts?

My REAL Secret to Growing Traffic
Tips and ideas for generating traffic on a blog, of note for the ideas on reader interaction and participation.

Chicago’s tech scene on firmer ground now
The Chicago Sun-TImes’ Brad Spirrison reports on the state of technology firms in Chicago.