Archive for the ‘Business’ Category

Network Contact

March 3rd, 2010 by Collin Canright | No Comments | Filed in Business

My firm, Canright Communications, uses a monthly email newsletter and a weekly email to stay in contact with our network of clients and prospects. The monthly newsletter is topical, and the weekly email covers the Canright Calendar, a listing of  Chicago networking events.

Read about how it works and get details on our network contact program in “A Comprehensive Network Contact Program,” in the Canright Communications blog.

As you may know from the email newsletters and bulletins you receive from us, we’ve been working on creative ways to keep in touch with our network of customers, prospects, and suppliers through email newsletters and email marketing.

It’s the best way we know to keep a name in front of people, so they remember you when they need your services, know the full range of services you offer, and understand the value you provide.

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March 1st, 2010 by Collin Canright | No Comments | Filed in Business

I go to a lot of events in Chicago and attended more than my share of training programs, conferences, and seminars. In the Canright Calendar, a listing of Chicago networking events, I list those I would (but not necessarily will) attend.

I don’t make recommendations lightly. I highly recommend the MORE Life Training, and I recommend it not only as a way to improve life overall but also as a business skills training.

The MORE Life Training, however, is not specifically promoted as a business training seminar, and on the face of it, it isn’t. The focus on the weekend is on the individual, with an emphasis on discovering what really matters to you; being more truthful and expressive, more honest and genuine; discovering how to use your personal power toward your goals and dreams; and being more engaged with other people–more yourself.

But aren’t these the most critical skills we need as business leaders? It may not be a business seminar, but it sure sounds like good ways of being in business to me. I have used it the skills from MORE Life—and like many business training seminars, it is skills based—to learn how to build rapport for improving sales and project results. I have increasingly told the truth to clients, including things that I know they don’t want to hear, and in some cases I have been able to charge more as a consultant, as opposed to a writer and project manager. I have also become a better leader by seeing the person in the role, by keeping a bigger picture in mind as well as the details.

The weekend is about knowing yourself and how you think and feel, what deeply held beliefs you based your decisions and actions on, and which of those beliefs work and which lead to, shall we say, less than satisfying results in life, love, and career. You also learn tools you can use to change the beliefs and ways of being that you don’t like.

Take a look at the MORE Life registration page, and you see good marketing copy, benefits oriented, on how the training will change your life. All three of the video testimonials on the page are inspiring. I know the people in the videos and how they learned to stand up for themselves, become more expressive, or operate with more integrity.

Seminar leaders Dr. Judith Wright and Dr. Robert Wright focus on skills within a framework of research in neuroscience, a model of human development, and a theory of human growth and change. You can read bits about Dr. Judith Wright’s Theory of Evolating in these blog posts:

Learn more about the Institute in the Wright Leadership Institute blogs. And register for MORE Life.

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Financial Conferences

February 24th, 2010 by Collin Canright | No Comments | Filed in Business

Which financial conference would you attend? One is advertised with a program that looks like the stereotypical dull financial speakers and another makes its executives seem like stars. Read about a tale of two conferences in the Canright Communications Content Comments blog.


LinkedIn Summary

February 15th, 2010 by Collin Canright | No Comments | Filed in Business

I had a call on our social media strategy and tactics today with Dean DeLisle, CEO of social media and sales consultancy ForwardProgress. We were talking about LinkedIn and using it to help generate the holy grail of sales: in bound leads. Good solid inbound leads.

Read how Dean helped the shoemakers rewrite their LinkedIn profiles in “Juice Up Your LinkedIn Summary,” in the Canright Communications Writer’s Blog.

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