The New Normal

January 4th, 2010 by Collin Canright | Filed under Uncategorized.

In her blog post, “American Consumption and the New Normal,” Nancy Koehn discusses how Americans are going through the greatest changes in how they spend since the Great Depression. It’s one of the many references I’ve seen in the last year to how today’s economic situation is like the Great Depression.

It’s also one of a number of articles, including my own, using the phrase “the new normal.” Read more in “The New Normal and Brand Perceptions” ,in the Canright Communications bog.

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