Archive for January, 2010

Ideal State

January 23rd, 2010 by Collin Canright | No Comments | Filed in Business

Tomorrow kicks off the annual Men’s Leadership Week at the Wright Leadership Institute. Throughout the coming week, a highly committed group of leaders, including me, will meet to define their goals for the year and refine their visions for themselves, business, at home, and in their communities.

The primary tool we use is the Ideal State Action Planning (ISAP) process. Read about how it works in “Discovering Your Ideal through the ISAP” in the Canright Communications blog.

Tags:

Web Methods

January 22nd, 2010 by Collin Canright | No Comments | Filed in Business

How do you manage a website project when it’s your website? We struggled with that question for more than a year in redesigning www.canrightcommunications.com. In the end, we treated ourselves like we treat our clients. And refined the Canright Project Methodology in the process.

Read about it in “Anatomy of a Website Redesign.”

Tags:

Case Studies

January 21st, 2010 by Collin Canright | No Comments | Filed in Business

Case studies are influential marketing tools that help a company spotlight and promote its products or services, and can greatly increase credibility with potential customers. A well-written case study illustrates how a specific problem was identified and resolved. The key is to adequately research your case study topic and make sure to ask, and then answer, the right questions.

See the outline and a list of questions Canright Communications uses in drafting case studies in “Case Study Backgrounder.”

Tags:

Links 01-20-10

January 20th, 2010 by Collin Canright | No Comments | Filed in Business, Technology

Advice for writing stand-out press releases
A slew of tips and comments on writing effective press releases from Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators | LinkedIn.

Sarcasm punctuation mark aims to put an end to email confusion
We wish we’d thought of it.

Fleet Management and Fleet Leasing Solutions – Donlen Corporation
Company website showing the beginning of social interaction and mobile tools for fleet communications.

Ipsos Insight
Interesting way of splitting a brand and firm into two distinct organizations or websites. Unclear to me how well this would work. Thoughts?

My REAL Secret to Growing Traffic
Tips and ideas for generating traffic on a blog, of note for the ideas on reader interaction and participation.

Chicago’s tech scene on firmer ground now
The Chicago Sun-TImes’ Brad Spirrison reports on the state of technology firms in Chicago.