Offline Marketing

January 18th, 2010 by Collin Canright | Filed under Business.

It used to be called direct marketing, but if it’s an online world, then it must be offline marketing. Print. This piece caught my eye because it was heavy, the envelope had the flap glued down in front, and it was from Yahoo!

Nothing engages the senses like ink on paper. Read “Offline Marketing in an Online World” in the Canright Communications Content Comments blog.

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